Solutions and Procedure
Combine 2 values into 1 video to increase persuasion
The virtual tour allows the potential audience to witness the properties, amenities, room display, restaurants, typical dishes, children’s play area, outdoor facilities like the pool and whatever else makes Mikazuki stand out – all without having to step foot inside it. Besides, it’s also a great deal when some customers are unable to travel due to COVID-19, offering these tours can also increase future interest and conversions.
Utilize customer reviews and testimonials.
The customer is a micro-influencer – Hoang Van Ninh, recommended by Mikazuki. Ms. Ninh’s family (including her mother, husband and wife and two children) will experience the services at Mikazuki and express their honest feelings about the place. As the founder of five large family-based communities: Hoi Me Bim Sua, Family is number 1, Baby Addiction,… And with more than 343,000 followers on her page, the video will be easier to reach many target audiences, namely families and households. This will make video marketing more natural and easier to be viral.
Make a script:
Step 1: Take the information from Mikazuki and consult the solutions
DNX had a meeting with Mikazuki’s representative to discuss what they needed and wished to convey through this film.
The convenient thing is Mikazuki wants their video to be as natural as possible, so there is no specific script, the content will be deployed by Micro-influencers and state their own feelings.
Step 2: Send a quote according to Mikazuki’s needs and agreement – then sign a contract
Step 3: Implementing filming and editing
The DNX Agency team accompanies the family of Ms. Ninh (Micro influencer) to film a day of family experience at Mikazuki in the most authentic way but still create a comfortable space for the family to feel the trip entirely.
The special thing about the DNX Agency is that the editing will be done through the Vimeo Review system, making feedback much more convenient than other agencies. Therefore, through two editing times, DNX has perfected the product to help Mikazuki get the most satisfaction and handed over the final video.
Our Video Marketing Campaign: Who? Where? When?
Duration: 26/4/2021 – 1/5/2021
Geographic targeting: major provinces, cities namely Hanoi, Ho Chi Minh, Can Tho, Da Nang
Target: Families, high-income households, want to relax and experience new things