Online advertising is a dominant sector of the digital economy in Vietnam. For instance, over 70% of Vietnamese people use social media. More than ever, Vietnamese consumers are using mobile devices and the internet.

Vietnam’s marketing and advertising trends are continually evolving as a result of the digital revolution.

Additionally, it’s critical to maintain real, locally relevant ads since Vietnamese customers value authenticity. Genuine brands add value in addition to selling goods.

Let’s go through this article with DNX Agency to understand specifically about digital marketing agency in Vietnam and the list of leading companies in this field.

Digital marketing agencies in Vietnam

1. What is a digital marketing agency?

A digital marketing agency is one of the typical types of agency. The digital marketing agency is a concept combined of two concepts digital marketing and agency.

It is also called under another name digital marketing company. This agency will support clients to execute marketing campaigns when businesses do not have enough resources.

By definition in the Marketing industry, a digital marketing agency is an organization specializing in interactive communication on a digital platform.

Digital Marketing Agency in Vietnam 1

This agency can provide businesses with diverse and rich marketing solutions to promote their products/services and assist them in achieving their respective marketing and revenue growth goals.

Today, the needs of businesses are increasing more and more, causing more and more digital marketing agencies to be established, opening up many job opportunities.

2. Popular types of digital marketing agency in Vietnam

a. Digital agency

Digital agency is the most popular type currently in Vietnam. They thrive on the needs, consumption habits, and information reception of billions of people today.

That is, creating content suitable for modern technology platforms. As a result, they help businesses strengthen and spread their brand.

Besides, they also facilitate businesses to reach their targets more easily through these platforms.

Some specific activities of this type are: designing and developing Website applications on computers or Smartphones.

Use SEM, SEO, and content marketing articles to promote products on social networks. They are also the unit that manages and develops online brands, video campaigns, Email Marketing, etc.

Digital Marketing Agency in Vietnam

Not only that, but Digital Agency is also in charge of optimizing the user experience on digital platforms.

They try to continuously evaluate the effectiveness of each activity through the analysis of the collected data.

As a result, they can develop more effective strategies later, making Marketing easier to achieve higher results.

Some typical companies: DNX Agency, NAVEE, WPP Group, …

b. Creative agency

A creative agency is more about visual marketing products. It can be said as TVC, online Videos or product packaging, posters, flyers, brochure, banner advertising, etc. They work to create beautiful, attractive, and attractive images right from the first impression.

Digital Marketing Agency in Vietnam 2

In many cases, they also work closely with the Branding Agency to build a brand identity for the business. Moreover, if creative agency combines with digital agency, it will help bring the most perfect technology experiences.

Some popular creative agencies in Vietnam: TBWA, Dentsu, Mullen Lowe, …

c. Research agency

Research Agency is one of the types of agencies that, as its name suggests, survey customers.

Specifically, these companies will collect market research results through questionnaires, in-depth interviews, telephone interviews, etc. Then, they proceed to build, implement and analyze those results.

From this information, businesses will get a clearer view of the psychology and behavior of different customer groups.

Even a Research Agency can help businesses understand the business situation of competitors. At this time, they will have more appropriate strategies and decisions to increase convenience and sales.

Digital Marketing Agency in Vietnam 12

The things that manufacturing companies usually do are: change the product design or launch a discount program to match the wishes of potential consumers.

Popular Research Agency companies in Vietnam today are Vinaresearch, Q&me, and Kompa AI, …

d. Strategy & Branding agency

Strategy & Branding agency is more consulting-oriented. They provide specialized marketing consulting services, to help companies find the most effective solutions for their brands, products, and services.

Most businesses come to this type of business when they need to increase sales and highlight products that are fading. Of course, they are people with high media budgets but don’t know how to get good results.

Digital Marketing Agency in Vietnam

From factors such as values, goals, mission, and competitive advantages of enterprises. Strategy & Branding Agency will work, plan, manage and evaluate effective branding strategies.

Thereby, helping businesses create distinctive and consistent characteristics and identities. At the same time, making it easier for products and services to win the hearts of target customers.

Some of the most famous Strategy & Branding agencies in Vietnam are Sedgwick Richardson, Wisdom Agency, and Awareness ID,…

e. Media agency

The main task of the media agency is to coordinate the presence of advertising in the media. This is to ensure that your ads reach the right people, at the right place, at the right time.

They will choose a place to place the banner so that it is eye-catching, and choose a time to show TVC on television effectively.

Compared to other types of agencies, media agency does not require too much creative ability.

However, they are people with good communication and negotiation skills to help choose the right communication channels.

Besides, they also help businesses find good advertising positions.

A special example, DNX Agency which is a combination of a Digital Agency and a Media Agency. This combination will increase the efficiency of the work many times because many components will help to make the process work as optimally as possible.

Media agencies appearing in Vietnam: DNX Agency, Le media, Mindshare, Dentsu Media Vietnam,…

f. PR & Event agency

PR & Event Agency is a type of marketing that focuses on improving, and maintaining a good reputation and relationships.

They will help businesses become more beautiful and more friendly to stakeholders from customers, shareholders, the press to the government.

Most of the work they are in charge of is to properly handle operations so that the business does not fall into a crisis. For example: organizing charity events, product launches, celebrations, etc.

Some famous PR & Event Agencies in Vietnam: Brand2Asia, Gazefi Events, and Vector Vietnam, …

Functions of digital marketing agencies in Vietnam

In general, digital marketing agencies will have 4 main functions:

  • Promote brand image to customers
  • Promote products/services
  • Traditional marketing such as designing business cards, posters, magazines,….
  • Multi-platform Digital Marketing: social networks, websites, …

In particular, digital marketing agency provides some of the following typical tactics:

Digital Marketing Agency in Vietnam 10

Digital marketing agency integrates many different strategies to help businesses achieve their marketing goals.

Agency can provide many useful marketing solutions to help businesses develop their brands.

The services that the agency provides can span many fields, from web design, advertising on social networking platforms, web videos, advertising on mass media, consulting solutions, brand development, PR, marketing campaign management, email marketing, TVC, and more.

Not stopping there, businesses can completely order a full-service package, so that agencies can take care of all activities from A to Z in a big marketing campaign.

Benefits of digital marketing agency in Vietnam for business

Here are the great benefits that digital marketing agency Vietnam will bring to businesses as well as help make the right decisions for business owners in the digital age.

1. Build a strategy with valuable data and analysis

With digital marketing, managers will have accurate information about the number of people who have viewed the website in real-time.

Using Google Analytics, Marketers can track statistics and information about their marketing website. It will tell you about:

  • Number of people visiting your website
  • Their geographical location
  • Visitor’s gender, age, and preferences
  • How much time do users spend on your site
  • Traffic sources from various gadgets
  • Website bounce rate
  • How has traffic changed over time

By displaying a breakdown of all this traffic information, business owners will know which marketing channels to prioritize.

Real-time data analysis gives managers a better understanding of the effectiveness of marketing tactics.

With access to this information, curators can also optimize their marketing budgets by investing in effective marketing campaigns.

2. Acquire customers who are willing to buy immediately

Digital marketing agencies spend most of their time looking for information related to inbound marketing tactics (a strategy consisting of many marketing activities on selected, targeted channels) such as:

  • Content marketing
  • Email Marketing
  • Web design, graphic design
  • Search Engine Optimization (SEO)

Therefore, digital marketing agencies in Vietnam can attract customers who are ready to buy immediately.

In a business’ sales funnel, inbound marketing is often more effective than other tactics. The reason is because of the long-term and cost-effective nature of this strategy.

3. Improve conversion rate

Conversion rate is a measure of how well potential customers become customers when they purchase a company product or service.

To improve the conversion rate, what you need to do is make the marketing strategy of the campaign attractive.

Targeted traffic provides greater opportunities for conversion. Unlike other types of advertising, digital marketing allows you to build links with existing and potential customers and can reach them at any time.

Instead of traditional marketing like making many annoying calls to customers, reaching customers through digital marketing will be a more effective way.

Just send an email and let them make a purchase and learn more about your organization. From such interactions, significant leads can be generated, which will ultimately result in an increase in conversion rates.

4. Improve and grow business with full-service from A to Z

If the business does not have enough resources, time, and expertise for the marketing department, then digital marketing agency will be an ideal and cost-effective solution.

In some cases, the agency has special sensitivity and can see the shortcomings in the marketing activities of the clients, thereby helping to improve the marketing strategies of the business.

For example, if a business is looking to do all the work from web design, SEO, public relations, email marketing, and social media marketing, but in reality, the business does not have the ability or expertise to do all of these jobs.

Meanwhile, a quality digital marketing agency can meet all those needs with reasonable price.

The 5 best digital marketing agencies in Vietnam

1. DNX Agency

  • Website: https://dnx.vn/en/
  • Headquarters: 04 Bau Tram 3, Khue Trung Ward, Cam Le District, Danang
  • HCMC Branch: 220/1 Xo Viet Nghe Tinh, 21 Ward, Binh Thanh District, HCMC
  • Hotline: 0783.788.789
  • Email: hi@dnx.vn

With more than ten years of expertise, DNX Agency has created distinctive marketing campaigns and long-lasting marketing strategies to aid firms in overcoming challenges, rising to the top, and achieving a breakthrough in terms of income.

The highly skilled marketing team at DNX Agency will promote your concept to the people you want to reach. All of the activities are thus intimately related to the plan for implementation, reporting, and transfer to customers.

More than 100 domestically and internationally operating small and large enterprises have partnered with this agency, and the majority of clients are happy with the high-quality services they receive.

2. Golden Digital

  • Address: 5th Floor, Fideco Building, 28 Phung Khac Khoan, Da Kao Ward, District 1, Ho Chi Minh City, Vietnam.
  • Hotline: (+84 – 28) 3910 1250
  • Email: info@goldenadgroup.vn

Golden Digital is one of the digital agencies established in Vietnam and also a member of Golden Communication Group (with more than 15 years of experience in marketing communication in Vietnam).

Golden’s services include strategic management and development of digital marketing strategy, mobile marketing planning, creative production services, and tracking and analysis of each advertising campaign…

3. CleverAds

  • Address: 3rd floor, Five Star Garden building, 2 Kim Giang, Thanh Xuan, Hanoi
  • Hotline: (+84) 24 7304 6066 / 0919 01 8448
  • Email: contact@cleverads.vn

CleverAds is a company specializing in Facebook Ads and Google Ads, established in 2008 under CleverGroup.

CleverAds is currently a senior partner of Google and became the first authorized Facebook agent in Vietnam in 2013.

With nearly 15 years of experience in the industry, CleverAds specializes in providing online marketing packages with various forms of advertising (video advertising, mobile, SEO, TVC advertising, …) to many big customers such as BUV, Aeon Mall, Vinhome,…

4. YouNet Digital

  • Address: 2nd Floor, Lu Gia Plaza Building, 70 Lu Gia, Ward 15, District 11, Ho Chi Minh City, Vietnam
  • Hotline: 093 762 8775
  • Email: info@younetmedia.com

YouNet Media is Vietnam’s leading agency for Online Reputation Management & Monitoring, Market Intelligence Services, and consumer solutions for brands and other marketing/digital/PR agencies.

From posts on fan pages, KOLs, etc. to a series of 3 videos showing everyone’s “creativity – tenderness – dynamism” after drinking nut milk, YouNet has helped Nunut rise to the top of the discussion market share.

5. MediaZ

  • Address: 3rd floor, HLT Building, 37/2 Dich Vong, Cau Giay, Hanoi.
  • Hotline: 0967.031.999
  • Email: contact@mediaz.vn

MediaZ advertising company has more than 6 years of development and received the trust of thousands of customers.

The unit helps its clients build plans, and strategies, execute integrated media campaigns, and ensure the best results.

MediaZ has received the trust of many big customers such as VTV, Grab, CGV, Viettel, etc.

Conclusion

Hopefully, through the above article, DNX Agency has helped you gain more information about digital marketing agency in Vietnam as well as leading businesses in this field.

In fact, each unit will have its own strengths. If you want to have successful marketing campaigns, you need to choose a professional, reputable and suitable agency. Therefore, please research carefully before deciding to choose an ad unit!

DNX Agency is proud to be one of the leading units in the field of digital marketing agency in Danang and will be an effective assistant on the way to help your business achieve its expected goals with outstanding revenue growth. Please contact us for advice and support!

Digital Marketing Agency in Vietnam

Contact Information

  • Website: https://dnx.vn/en/
  • Headquarters: 04 Bau Tram 3, Khue Trung Ward, Cam Le District, Danang
  • HCMC Branch: 220/1 Xo Viet Nghe Tinh, 21 Ward, Binh Thanh District, HCMC
  • Hotline: 0783.788.789
  • Email: hi@dnx.vn

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